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  • PGA Merchandise Show 2019


    It was a fantastic PGA show from the world of target golf. There was a bit of a mix up so they had to give us a booth right next to the Golf Channel. Got to love that. So all week long we had golf course owners and head pros coming up to our booth saying ‘this is what we need to activate our members’. How cool is that. Here is a shot of us having to pack up and get out of the parking lot any way we could. It was a zoo.

    driving range golf targets

    Special thanks to Jeremy and Jess of Premierglow for being our partners in this grand adventure. They made it a complete blast and their night golf lighting rocks! We are a perfect match for any one looking to put together a top notch night golf event.

    The 2019 PGA Show is growing towards a great deal of automation from the numerous launch monitor companies to all the new stuff TopGolf is offering to turn on the non-golfer and what we call the ‘could be’ golfer. They are doing an excellent job at it and our hats off. In fact, we are excited to be coming out with our new patented Toptracer compatible range targets that are a thin membrane. They are super thin and set flat on the ground. The best part about them is that they can handle weather better than above ground inflatables.

    night target golf systemsSPECIAL THANKS to Jaume Serra Cristalino for sponsoring our fantastic opening night cocktail hour. I have to say, after working and talking all day their Cava went straight to my head.

  • Night golf balls Target Golf 2019

    Glowgear Interactive will be launching their Gen3 Interactive driving range targets at the 2019 PGA Merchandise show. Welcome to the world of legitimate Legitimate target golf where players compete for points as the targets are moved up the field after every round.

    What is revolutionary about our new Gen3 targets is the combination of massive size and ease of set up and take down. By employing our patented internal structure to the targets and redesigning our sensor systems, we are able to make Target golf events a reality for thousands of driving ranges and golf clubs internationally. The Gen3 targets are made with aircraft grade, optical nylon so the targets are literally just 60 lbs each. ‘Quick up’ installation is groundbreaking because it makes set up of 1-3 targets a 15 minute experience. Now venues can put up “pop up” events with little effort and massive impact.

    target golf

    What is more revolutionary about this patented field system is the fact that the targets are light enough to be moved during an event. “This creates several advantages and opportunities for a golf course or ranges. Now a club can take 1-3 targets and move them around the field during an evening shoot around. This means a club does not need to own a field of targets to put on a target golf event. They can have just one and move it around.

    Pop up target golf events can have a big effect on a golf courses financial bottom line since it allows a private or public course to begin to move into the night and appeal to the majority of potential customers or members that work during the day. A simple Thursday night, one target shoot around can mean hundreds of dollars in F&B, especially if you are teeing off to a target from the clubhouse or pub. Not a hard thing to set up for an evening event.

    golf parties

    Golf has always wanted and needed big targeting on the driving range for a long time. This need is nothing new. But the big problem has been the technology. No one had been able to crack the code on making visually impactful targets that respond with light and sound both during the day and night. Sure, you can make big astroturf circles but who knows if and when they get hit. “For the last 3 years the evolution of interactivity has been our mantra. Players demand it. Topgolf success has proven it. If you don’t have a “band on the stage” you are sunk. If you are trying to sell people buckets of balls to hit to nothing, you are fighting an uphill battle to attract a very small percentage of the potential market.

    As Chief Glow Officer, Gwen Abel notes, “As a woman and a moderate social golfer, I parallel target golf with bowling. Without bowling pins and no interactivity, it’s like selling bowling to only players who buy bowling balls. As a result most driving ranges are catering to a market that is 5% of what it could be. They are like restaurants that close for dinner.”

    In 2019 Glowgear will begin be putting on a series of target golf events where players attempt to hit every 30ft target on a range from 25-255yds. They are calling it the TARGET GOLF CHALLENGE. It will launch at Isleworth CC on January 29th.

    In 2019 Glowgear will also begin delivery of Gen3 mobile targets as they continue installing the first permanent and seasonal targets for driving ranges.

    To learn more contact Chief Glow Officer, Gwen Abel: 310.999.9767